The Polish cosmetics market is becoming more and more demanding. Customers have come to expect that producers will be diligent in the extreme in concocting new cosmetic series to meet their specific needs. The number of universal products is on the wane as cosmetic companies not only come up with more specialised products, but also try to offer their customers a specific lifestyle.

Launching a new product or a new cosmetic series is accompanied by a marketing communication campaign. The life cycle of a cosmetic series can sometimes be shorter than a year so companies operating in this sector need to respond quickly to whatever signals their customers send.

To ensure that our product range meets our customers’ expectations we systematically:

• conduct market research to test the efficiency of our communication concepts targeted at those groups participating in the research,
• conduct market research to estimate the sales potential of new lines and brands (comparative analysis of our competitors’ sales results for similar products and lines),
• monitor trends and tendencies on the Polish market along with global trends, which usually influence the local market (participation in the largest and most renowned cosmetics and cosmetic resources fairs such as Bologna, Barcelona, Milan, Paris, Moscow).

We kindly invite you to acquaint yourself with our new products in the following section of this service.